It may take a while for your recovery plan to fully take effect, depending on the extent to which the signals affecting search engine rankings have been impacted. Also, it is usually much more difficult to get back up the rankings than it is to fall. Fortunately, this is completely preventable if you always include an SEO migration in your website builds.
The Importance of SEO Migration
Let us assume that you have a website that is attracting a lot of traffic, which eventually results in conversions and a high ranking on keywords, which ultimately leads to strong organic traffic. However, you are still considering improving it and giving it a fresh appearance. If this is the case, you should absolutely consider engaging in SEO migration since you have already seen positive outcomes with the content that you have posted on your website.
In a nutshell, the process of SEO migration involves transferring all the current content, which encompasses all the text on your website, to the new site. Understanding the significance of this cannot be overstated, as the content plays a crucial role in boosting your search engine rankings by incorporating relevant terms and keywords. But if the existing content was doing well before, we recommend keeping it and adding more if you would like to.
Unfortunately, SEO migration is often overlooked by many businesses who are unaware of its existence and fail to grasp its significant impact on their website and overall business.
In certain situations, it may not be necessary to undergo an SEO migration if your website’s keywords are not performing well in terms of rankings and organic traffic. If this is the case, you should start from the beginning. On the other hand, if you have a website that is doing well, you really need to migrate your SEO.
These provisions are always a concern for marketing agencies. As part of our regular website analysis, we use SEMrush to assess rankings and traffic, as well as to determine whether or not it is worthwhile to do SEO migration.
What Are the Dangers of Not Conducting an SEO Migration?
Not performing an SEO migration can lead to several risks. These are the key points to remember.
Reduced Traffic and Rankings
It is certain that launching a new website without any prior knowledge of SEO migration would eventually result in a decrease in traffic and rankings. This could have a significant negative impact on many businesses, particularly e-commerce stores that have a large number of pages. Service-based companies can also experience significant impacts, as they have dedicated pages for their different services.
Decreased Conversion
Understanding the factors that impact customer conversion on a previously successful page can be a challenging task. It requires careful analysis to determine the reasons behind a decline in conversion rates.
During the process of moving to a new website, there may be slight alterations to the site’s appearance. These changes have the potential to influence whether a user decides to convert or not. It is essential to regularly evaluate the effectiveness of your web pages in driving conversions and continuously strive to improve their conversion rates.
Invalid Internal Links
It’s quite common to come across numerous websites that have a significant number of broken internal links. It’s crucial to remember this important factor when conducting an SEO migration. Whenever a user clicks on an internal link that is broken, they will be sent to a page that displays the error code 404.
With the decreasing attention span of users, they are more likely to leave the site without making a purchase, leading to a loss of potential customers. It is not uncommon to experience an increase in broken links after an SEO migration. Therefore, it is essential to collaborate with developers who pay strong attention to details.
Take Your Time When Migrating Your SEO
Whenever you are considering rebuilding your website, you should surely keep in mind the importance of SEO migration. You won’t only save the hassle, but you’ll also save a significant amount of money, as well as prospective leads and traffic.
It’s always a good idea to consult with professionals when considering a website rebuild. They can provide valuable advice and guidance throughout the SEO migration process.
At Benlola, we prioritize assessing the number of pages you are ranking for. We understand the significant impact this can have on your online presence. We understand the significant impact this can have on your online presence.
Web developers who are not employed by a full-service SEO agency will never take these factors into consideration since they are not familiar with search engine optimization and are just concerned with web design and development.
Assuming that you have made it this far, you have read all the way through. Why don’t you schedule a call with us? We have successfully completed a large number of SEO migrations in the past, and we would be delighted to do the same for you.
