To help you avoid this, we’ve compiled a list of essential questions to ask your SEO company to ensure they are providing the best possible service for you and your business:
How Are You Doing SEO?
When engaging with an SEO company, this might be the most crucial question to ask.
Be wary if a potential SEO company hesitates to detail the work they plan to do for you. Inadequate agencies, and occasionally even freelancers, often conceal their actions while taking your money. It’s essential to ask about their process. If the company evades this question, they might be using questionable tactics like black hat SEO, which could harm your website.
Our approach to SEO focuses on reverse-engineering success. We start with on-page SEO and competitor research, believing this method is ideal because it can be tailored to each client and their industry. This also allows us to understand and outperform competitors’ strategies.
If an SEO Campaign is Successful, How Do You Know It Was?
SEO involves tracking various website performance metrics, including:
- Impressions: The number of times your web pages appear on search engine results pages (SERPs).
- Clicks: The count of times users click on your web pages from SERPs.
- Positioning: The ranking of your web pages on SERPs.
- Sessions: The total visits to your website from organic searches.
- Visitors: The unique users who visit your site through organic search results.
Not to mention that these are only a handful of the measures. Time-on-page, visitors based on demographic and geographical characteristics, mobile visits, and other aspects may also be taken into consideration by an SEO professional from time to time.
Always keep in mind that rankings do not pay the bills. You want to generate income from your search engine optimization efforts, and the first step toward achieving this goal is to attract quality visitors. It is a simple method to avoid any possible risks before you even begin the process of outsourcing if you align your objectives with those of the agency outsourcing the work.
Which Pricing Structure does Your Business Use?
When dealing with an SEO agency, one of the first things you should ask is about their price approach. By doing this, you will be able to avoid being locked into contracts that are between six and twelve months long. If an SEO firm is eager to sign a contract with you, it’s because they aren’t sure they can meet your expectations. Consistently implementing SEO strategies is crucial for the long-term success of your business, rather than treating it as a short-term endeavor.
How Long Till I Rank on the first Page?
Rather it being a sprint, search engine optimization is more like a marathon. We at Benlola often provide an estimate of what to anticipate during the first few months of working with us; however, we would never promise first page positions simply due to the fact that it is not possible to achieve such ranks during the initial months of SEO. If you are seeking for a reputable SEO agency, you should expect them to be honest with you, just as we act in the same manner with our customers.
Which Tools Do You Make Use of?
Due to the fact that several of the tools are capable of doing the same work, this question is not the most significant one. But it might be a simple approach to find out whether your SEO agency has strong instruments and proves they are skilled. Tools such as SEMrush, Moz, Ahrefs, Google Analytics 4, and Search Console are some of the most common examples of effective SEO tools.
How Will You Keep Me Informed and with Whom Will I be in Touch?
It is recommended that you move your business elsewhere if the agency does not have somebody designated as your point of contact or if the agency is forcing you to work with an intern. A successful partnership relies on the shared respect for the values and priorities of both companies involved. If an agency doesn’t prioritize you, that should be a major concern.
In Conclusion
You are now prepared to begin the lengthy process of identifying an SEO agency that is a good fit for your needs, since you have a better concept of the appropriate questions to ask your SEO company. Take your time with this procedure. The process of choosing the ideal agency takes time, much like the majority of positive things in life.
Additionally, considering that effective search engine optimization may assist in the growth of your company by 4% to 14% on a monthly basis, you should make sure that this is done correctly. Our company, Benlola, was founded with the goal of rescuing companies from wasteful digital marketing, and this is precisely why you should use our services.
