Everything SEM / SEO / PPC & Tips and Tricks

Organic SEO or local SEO strategies can both drive traffic to your site and convert to sales. But you have to choose carefully which strategy you use, depending on the type of business you have. It is also possible (and even recommended) to use both organic SEO and local SEO to some extent. The aim is to get to the top position on the first page of search engine results, but which SEO strategy should you use, and what’s the difference between organic SEO and local SEO?

Search Engine Optimization is what gets your site to the number one position on search results. The closer you are to the top position, the more traffic your site will have. And unfortunately, you can’t put your SEO in place and walk away. Google and other search engines regularly change the criteria and algorithms they use to rank sites. Just when you thought your SEO was working – they go and change the rules!

If you want customers to find your website, you need to be on the first page of search results, and ideally in the top position. Google wants to give users relevant, accurate search results, so it regularly updates the algorithm used to rank websites. Just when you think you have SEO figured out, Google changes the algorithm! That’s why it’s so important to keep up with SEO trends.